Shadiah

Background

I've been lucky to have worked across nearly every medium, screen size, and experience — from product design to illustration — and I'm still in love with the process! From designing products and websites for brands like HBO and the Rolling Stones to EV experience design with Electrify America to making rigorous data science legible at Sigma Squared.

Most design problems I've worked on aren't simply about aesthetics. They're about adoption. People won't use what they don't understand, and they won't trust what feels like a black box. Especially in the era of AI.

Experience

• Sigma Squared

  Head of Product & Design
  Apr 2025 – Present

  Director of Design
  Jan 2024 – Apr 2025

  Founding Designer
  Oct 2022 – Jan 2024

  Founding Designer → Head of Product & Design

  Leading product and design across the Outcomes Intelligence Platform — talent, public safety, and revenue intelligence verticals.

  Responsible for user research, market research, product vision concepts, UI/UX, data visualization, content design, and product roadmap as the company shifted from consulting-led engagements to product-enabled partnerships. Rebuilt the platform from the ground up — replacing the prototype used to raise the seed round. Working closely with founders, science, engineering, commercial, and operations.

• WillowTree

  Staff Product Designer
  Nov 2023 – Jan 2024

  Sr. Product Designer
  Jul 2021 – Nov 2023

  Product Designer
  Jan 2019 – Jul 2021

  Product Designer → Staff Product Designer

  Led product design engagements for enterprise and consumer clients at a leading digital product agency. Grew from Product Designer to Staff Product Designer over the five-year tenure. Work during this period included Electrify America (end-to-end EV charging ecosystem), Domino's Pizza (Pulse™ POS redesign), Pepsi, Equifax, and Rivian.

  Notable engagements: Electrify America · Domino's Pizza · Pepsi · Equifax · Rivian

• Musictoday

  Apr 2017 – Jan 2019
  1 year 10 months

  Formerly Delivery Agent

  Sr. Visual Designer

  Creative lead for major entertainment brands — designing web, print, e-commerce, and marketing materials. Collaborated directly with the Creative Director on execution standards across all client work.

  Clients: HBO · Stand Up 2 Cancer · Dunkin' Donuts · Star Trek · Disney Music Emporium · Food Network · Dave Matthews Band · Elvis · Game of Thrones · The Prince Estate · Red Star Records · Universal Music Group · Red Light Management · Live Nation · Candid Records · Sony Records

• Delivery Agent

  Apr 2015 – Apr 2017
  2 years

  Web Designer / Illustrator

  Web design and development for entertainment industry e-commerce. Designed splash pages for major album releases. Led process improvement for the Creative Department.

  Clients: Food Network · Jessica Simpson · CBS · Bruce Lee · Adele · Alabama Shakes · Microsoft · Travis Scott · Kendrick Lamar · James Blake

• Shadiah Ink

  Jun 2012 – Jan 2019
  6 years 8 months

  Designer / Illustrator

  Freelance illustration and design — editorial illustration, book design, marketing promotion, and brand identity.

• Plow & Hearth

  Apr 2014 – Apr 2015

  Graphic Designer / Illustrator

  Page design for Wind & Weather catalog. Collateral and illustration for Children's Group brands (Magic Cabin, HearthSong) — packaging, promotion, instruction design, and product development.

• Richmond Times-Dispatch

  Aug 2012 – Apr 2014

  Graphic Designer / Illustrator

  Daily print and digital advertising design for a major regional newspaper. Lead designer for the City of Richmond Parks & Recreation Program Guide. Member of the Times-Dispatch Rebranding Team. Regular illustrator for Commentary and Op-Ed covers.

Capabilities

Recognition

Education

Honors