The Company
The largest pizza chain in the world. A POS system older than Windows 98.
Domino's operates over 19,000 stores globally and is the largest pizza chain in the world by store count. Their proprietary Pulse™ system powers point-of-sale operations at every corporate-owned store and is offered as a solution to franchisees nationwide. At the time of this engagement, the system was so antiquated it predated modern UI conventions entirely — hard to scan, hard to read, slow to use under high-volume conditions.
The users were store employees and managers — anyone taking an order over the counter or phone. High turnover, high stress, high volume environments where interface friction doesn't just frustrate users, it slows down the entire operation and costs real revenue.
The Challenge
Every second of friction is a revenue problem at scale.
When an employee has to navigate a confusing interface 200 times a shift, the cognitive load compounds. Mistakes increase. Upsells get skipped. Customers wait longer. At 19,000 stores with hundreds of thousands of employees, even a small friction reduction has an outsized financial impact.
Corporate commissioned a complete ground-up redesign of the system — not just visual polish, but a rethinking of every flow from login to receipt. The mandate was clear: make it faster, make it readable, make it something employees can learn quickly and use confidently under pressure.
The Work
Ten core flows. Every touchpoint an employee uses to complete a transaction.
We redesigned the entire operational surface of the Pulse™ system from the ground up — covering every flow an employee or manager uses during a shift.
Team Member Login
Fast, secure access for shift workers
Phone Lines
Incoming order management and customer lookup
Today's Orders
Queue management and order tracking
Quick Payments
Fast-path checkout for simple transactions
Navigation
Hamburger menu and system navigation
Order Setup
New order creation and configuration
Customer Information
Profile lookup and delivery details
Coupons
Promo code application and validation
Payment
Multi-tender checkout flow
Edit Orders
Mid-flow modification and correction
Outcomes
Less friction. Faster orders. Better results.
The hidden story in the +11.5%
An order value increase isn't just a UX metric. When an interface stops being an obstacle, employees have cognitive bandwidth they didn't have before. They notice add-ons. They engage with customers. They do their job better — because the tool finally lets them.
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Scope